Convert More Leads
Into Students
Stop losing leads to spreadsheets and sticky notes. Automatically capture, score, and nurture every inquiry until they walk through your door.
Sound Familiar?
Most music school owners are losing students before they ever walk through the door.
The Problem
- Leads fall through the cracks when things get busy
- No automated follow-up - you rely on memory and sticky notes
- Manual spreadsheet tracking wastes hours every week
- No insight into which lead sources actually convert best
- Meet & greets scheduled via endless email back-and-forth
The OGA Solution
- Every lead automatically captured and scored on arrival
- Automated follow-up sequences triggered instantly by stage changes
- Visual pipeline shows every lead's status at a glance
- Source analytics reveal your best marketing channels
- One-click meet & greet scheduling with calendar sync
Everything You Need to Fill Your Studio
Purpose-built CRM tools that understand the music school enrollment journey.
Automatic Lead Scoring
Every lead receives a 0–100 score based on engagement level, source quality, and response time. Focus your energy on the leads most likely to enroll.
- Engagement-based scoring algorithm
- Source quality weighting
- Response time tracking
- Score updates in real-time
Visual Sales Pipeline
A 5-stage drag-and-drop pipeline that shows you exactly where every lead stands - from first inquiry to enrolled student.
- New → Contacted → Qualified → Trial → Enrolled
- Drag-and-drop stage changes
- Stale lead alerts
- Conversion rate by stage
Meet & Greet Scheduling
Embedded trial lesson booking that eliminates the email back-and-forth. Leads pick a time, you get notified, reminders go out automatically.
- Calendar-synced availability
- Automatic confirmation emails
- Reminder sequences (24hr + 1hr)
- No-show follow-up automation
Follow-up Automation
Never miss a touchpoint again. Automated email sequences trigger when leads change stages, go stale, or complete a trial lesson.
- Stage-change triggered emails
- Stale lead re-engagement
- Post-trial follow-up sequences
- Custom delay intervals
Conversion Analytics
See which lead sources convert best, where leads drop off in your pipeline, and what your true cost-per-student is by channel.
- Source-to-enrollment tracking
- Drop-off analysis by stage
- Cost-per-lead by channel
- Monthly conversion trends
Bulk Lead Import
Moving from spreadsheets? Upload your CSV and we handle the rest - automatic duplicate detection, field mapping, and instant scoring.
- CSV upload with field mapping
- Duplicate detection and merging
- Instant scoring on import
- Import history and undo
Save Time. Save Money. Enroll More.
See how OGA CRM compares to the manual approach and expensive alternatives.
Time Saved Every Week
CRM Is Already Included
or add for $39/mo
From Inquiry to Enrolled in 5 Steps
The entire journey is tracked, automated, and measured - so nothing falls through the cracks.
Lead Inquires
A parent fills out your website form, calls, or emails. The lead is auto-created in your pipeline.
Auto-Scored & Assigned
The lead receives an instant score based on source, instrument interest, and engagement signals.
Pipeline Tracks Progress
Move leads through stages with drag-and-drop. See your entire funnel at a glance in the visual board.
Follow-ups Sent
Automated emails and reminders go out at each stage - trial booking confirmations, no-show nudges, and more.
Student Enrolls
The lead converts to a student with one click. All history, notes, and interactions transfer automatically.
Common Questions
Everything you need to know about OGA CRM.
Yes. The Bulk Lead Import tool accepts CSV files with automatic field mapping and duplicate detection. Your existing leads will be scored immediately after import so you can start working your pipeline right away.
CRM & lead management is included in all plans starting at Essentials ($79/mo). The Professional plan ($179/mo) adds email marketing automation and follow-up sequences. You can also add the CRM package individually for $39/mo on any plan.
Each lead receives a score from 0 to 100 based on multiple factors: the quality of their lead source (referral vs. cold inquiry), how quickly they respond to outreach, their engagement with your emails, and how far they progress through your pipeline. Scores update automatically as new interactions occur.
Yes. You can embed lead capture forms on any website, and leads are automatically created in your pipeline. We also support lead magnet downloads where visitors get a free resource (like a practice guide) in exchange for their contact information.
When you convert a lead to a student, all their interaction history, notes, and contact information transfer automatically to their student profile. Nothing is lost - you get a complete picture of their journey from first inquiry to enrollment and beyond.
Not ready to sign up yet?
Leave your info and we'll reach out to discuss how OGA SAAS can help your music school.